The Work

Samsung – Young Folks Home

Samsung has rolled out a new campaign for its Samsung Galaxy Young phone. The film, created by Leo Burnett and production company Beirut Works, features a Young Folks Home that houses the old-at-heart.

Project Young Folks Home
Client Samsung – Samsung Galaxy Young
Agency Leo Burnett
Creative director Nabil Rashid
Associate creative directors Sunny Deo (CW), Rafael Augusto (AD)
Executive creative director Peter Bidenko
Managing director Jean Traboulsi
Regional marketing manager (Samsung) Sarah Abodouma
Director Omar Hilal
Production house Beirut Works

1 Comment

  • Wonderful work Peter, hope Leo Burnett can still deliver such a great work in your absence.

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