Equativ, the independent ad monetization platform, today announced its strategic investment in Nowtilus, the digital video personalization company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, and flawless ad-delivery, and scale.
After the recent announcement of its rebranding, shifting away from Smart to Equativ to settle the complete integration of its unified and comprehensive value proposition, this move is the latest in a series of strategic acquisitions and partnerships that accelerate Equativ’s growth in the Connected TV (CTV) space.
Equativ has made great strides over the past year in the development of a fully interoperable TV stack, with th
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