Campaign’s Media Faces to Watch 2022 – Sarah Khalaf, Digital Director, Mindshare Cairo

Campaign’s Media Faces to Watch 2022 – Sarah Khalaf, Digital Director, Mindshare Cairo

Age: 30

Yasmine Hussein, General Manager, Mindshare Cairo: Since Sarah joined Mindshare Egypt, she has proven to be a pivotal asset to the agency and its partners. As Mindshare’s digital lead, Sarah works closely with our strategic partners to accelerate their digital presence and build solutions to future-proof their business. In addition to consulting key clients, Sarah is playing a leading role in building the digital capability within the agency and is at the forefront of digital integration. Sarah has the right spirit and positive attitude that makes her highly respected and trusted by her partners and peers

Career highlights

I have over 7 years of experience in Digital Marketing, where I had the opportunity to work on some of the leading brands in the region: Unilever, Ferrero, Henkel & Etisalat. I started my career at MCN group and later moved to Reckitt Benckiser which helped grow my business acumen from both the client and agency side. I am currently the Digital Director at Mindshare Egypt, where my role involves leading on the digital product across the agency and driving digital integration across teams with the aim of growing our business and delivering digital-first solutions to our partners.

Guiding principles

Throughout my career I have faced many challenges and milestones that helped me acquire a set of principles to follow. I nurture teamwork and I always keep a positive mindset in facing any challenges to resolve problems quickly and effectively. Always learning and valuing self-improvement is the key to success.

Side hustle

I am a sports enthusiast. Doing any kind of physical activity helps me boost my mood and ward off my stress. Working out helps me maintain a positive mindset throughout my day.

Go Back to main article: Campaign’s Media Faces to Watch 2022