What exactly is a sustainable city? Why is it sustainable? How is it made? What are its benefits? Who would want to live there? All of these are questions that must be answered clearly and consistently in a communications strategy for a sustainable project.
Although real estate represents a significant portion of the UAE’s economy, sustainable developments are still a niche concept in the Emirates, making up only a tiny fraction of the sector as a whole. Sharjah Sustainable City was only the third such project announced in the UAE, after Masdar City in Abu Dhabi, and the Sustainable City – Dubai. It was also the first project of its kind to be launched within the emirate of Sharjah.
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