By Jeremy Taylor, managing director of TrinityP3 UK
The industry question ‘Is the pitch process broken?’ is not the right question to ask. It incorrectly assumes there is only one process, while in fact there are two common ones: the traditional speculative creative process (the ‘beauty parade’) and the procurement-managed (and often dreaded) request for proposal (RFP).
In our view, there will always be a demand for pitching. So a better question is, ‘How can we improve the pitch process?’ Here are seven pointers, based on two decades of global experience as pitch consultants at TrinityP3.
1. Common pitch practices are burning out agencies. In 2021, we carried out a major indus
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