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All things being equal: Demet Ikilier talks equality and sustainability

Group M’s Demet Ikiler discusses ways to lift women up, and other ways to make the industry existentially better.

By Austyn Allison

Demet Ikilier is the CEO of Group M EMEA and WPP’s country chair for her home country of Turkey. She has held the latter title since 2013, three years after she became the country’s CEO of Group M in 2010. She took on her wider EMEA CEO role at WPP’s media buying arm in February of 2020.
That promotion came a month before Covid-19 locked down the world, so until recently Ikilier has had little time to visit many of the markets for which she is responsible.
But in December she made it to Dubai, where she spoke to Campaign about equality and sustainability.
Ikilier sits on the board of the UN’s Global Compact Turkey and represented Group M and WPP at the Global Agenda Coun


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