On Wednesday 16th March 2022, Twitter and Campaign Middle East continued their exclusive four-part Spaces series on @TwitterMktgMENA. The Spaces session welcomed Kinda Ibrahim, Director of Partnerships, Twitter MEA & Turkey, who was joined by Mohammed Abaalkheil, Senior VP of Corporate Comms at stc, and Nadim Samara, Chief Operating Officer of MMS at MBC Group. Hosted by Campaign ME Senior Editor, Austyn Allison, the session guided listeners through the ways in which brands can leverage impactful partnerships and content to ensure campaigns strike a chord with audiences during the Holy Month.
People think of Twitter first to discover what’s happening during Ramadan (65% Saudi Arabia, 45%
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