His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the United Arab Emirates and Minister of Presidential Affairs, launched e&, marking the transformation ambitions of Etisalat Group into a global technology and investment conglomerate.
The rebrand was carried out by Wiedemann Lampe, a strategic brand consultancy based in London that specialises in detail-driven strategy, technology and design.
Commenting on the launch, HH Sheikh Mansour emphasised the importance of capitalising on opportunities that the fast-evolving business landscape continues to present in the age of technological disruption. He commended the efforts of e& in devising a more progressive business model
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