OgilvyAction Dubai recently created this work for Dove, which began with hundreds of men joining Dove Men+Care to record secret messages for their loved ones. The messages were recorded at Dove Men+Care stands in the UAE, with three men given the opportunity to share their message with their unsuspecting family on the big screen at VOX Cinemas. Their families were unaware, believing they had won regular movie tickets courtesy of Dove Men+Care. Before the movie started, the secret message appeared on the big screen.
Project Real men surprise their wives
Client Dove Men+Care
Creative agency OgilvyAction Dubai
Creative director Ben Knight
Copywriter James Bisset
Art director Logan Al
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Nice!
And ABSOLUTELY IDENTICAL in every respect with a campaign for T-Mobile from Saatchi & Saatchi Slovakia, which won a Silver at the Golden Drum in 2009…
Here’s their description:
“Creative execution: On St. Valentine’s Day, in the biggest cinema center in Slovakia, you could discreetly slip away from your loved one and record a love message as a surprise. Result: 1 unforgetable night for everyone in the cinema”