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W7Worldwide highlights the vital role of public sector communications in the pandemic

If there is one part of society that did not shut down during the Covid-19 pandemic, it is the government and public health sector.  The public has been facing a crisis of compromised health, confidence, and financial security and governments have had to communicate on all fronts as ongoing policy measures had to be taken to protect citizens and their national economy.  A successful response to the pandemic, more than anything, requires a coordinated multi-stakeholder effort to communicate the information around it quickly and with clear public leadership.

Once the containment phase of the crisis ends, the focus will shift towards economic rebound. In the transition to recovery, citizen at


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