What is the biggest change you have seen to the way you do business in Saudi?
After so many years working with governmental entities, we wanted to experience something different, to get more exposure, new challenges too. But we face two big changes that the impact of Covid-19 goes well beyond While some agencies have already taken some big and difficult steps forward, others seem to hope that things will go back to normal. A vaccine can halt the spread of a virus—and thank goodness for that—but it won’t reverse fundamental shifts where the business landscape or customer expectations are concerned. One more big change we face is the work-from-home era, which has been here for a whil
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