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Saudi Report 2021: Driving change, by MBC Media Solutions’ Ahmed Al Sahhaf

Ahmed Al Sahhaf, CEO of MMS, explains how MBC’s new commercial arm will leverage the broadcast and streaming giant’s power in the kingdom.

Five years into Vision 2030 and we are already observing a tangible and diverse growth in the public sector’s operating models, economy and society as a whole.
We have witnessed 46 million visitors take part in more than 2,000 entertainment, cultural and sporting events in the kingdom. The Private Investment Fund grew to an approximate SAR 1.5 trillion and non-oil government revenue increased by nearly 122 per cent in the last five years to SAR 369bn in 2020.
The kingdom has achieved a monumental transformation all across-the-board and these great strides are attributed to the unprecedented social reforms, and the clear vision put in place by Saudi Arabia’s Crown Prince Mohammed bin Sal


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