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Serviceplan Group Middle East launches ‘House of Gaming’ division to harness the potential of gaming & esports marketing

Serviceplan Group Middle East establishes the House of Gaming to provide clients with in-depth knowledge across all aspects of gaming and esports.

Serviceplan Group Middle East, which specializes in the development and realisation of integrated communication concepts across all channels and platforms, has announced the launch of an innovative new ‘House of Gaming’ division created to harness the potential of gaming & esports marketing for its clients in the MENA region.

The House of Gaming division has been established to provide businesses and brands with in-depth knowledge across all aspects of gaming, from different gamer target groups to showcasing and assessing all relevant touchp


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