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Upfield announces its new plant-based brand Flora Plant

Upfield announces a collaboration between Urban Bar & Kitchen and its new plant-based brand, Flora Plant. Upfield will also be sponsoring the inaugural vegan category in this year’s Expo Culinaire.

Upfield, the world’s largest plant-based consumer goods company announced a collaboration between Urban Bar & Kitchen and its new plant-based brand, Flora Plant. As a way of promoting vegan options in Dubai’s dining scene, Movenpick’s Jumeirah Lakes Towers’ Urban Bar & Kitchen [u]bk restaurant has created two special recipes using the 100 per cent plant-based Flora Plant butter and cream.

This is Flora Plant’s first hospitality partnership in the UAE and is part of a larger initiative from Upfield to support chefs in meeting increasing demands for plant-based options. More such collaborations with hospitality outlets are set to be announced over the year.
Speaking on the initi


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