PR agency MS&L has rebranded as LeoComm in the Middle East and North Africa.
The new entity is to align more closely with the agency’s parent group, Leo Burnett, and is basing its operations on a PR consultancy model that “infuses digital, analytics, consumer and market insights into measureable, result oriented communication strategies”. The rebranding only affects the MENA region.
Raja Trad, chief executive officer at Leo Burnett Group, said: “Our decade long legacy today serves as a solid foundation for LeoComm’s next phase of growth. Given our new identity and repositioned orientation, our endeavour is to bring an integrated, structured approach and result-focused ’thinking’ to
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