Mark Lewis is creative director at Lowe MENA
“March. It’s always a very exciting, interesting time of year for those of us at creative shops.
As for all heads of business: it’s time to count up the final dollar, dirham and dime to ensure the balance sheet looks beefy for the board. To all department heads: it’s that time of year to sit down hard-working platoons and decipher those wonderful documents called appraisal forms, and work together on building an airtight case for the pay rise committee to approve an immediate increment. And for the collective: it’s that time of year where we have our very own horse and pony show – the Dubai Lynx – where shiny, cherished prizes are given
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As I ended an interview in January, I was convinced that my ideas aren’t magical enough.
Then I thought it would be an amazing feat of wizardry if some guys were to make their own work appear from behind all the smoke and mirrors.