Etihad Airways is the process of reviewing its global creative and media accounts.
The account, which is worth an estimated $160 million, is being competed for by most of the big global advertising and media agency networks, with the review process already in full flow. Media presentations have taken place, with the creative side of the pitch taking place throughout November.
A spokesperson for Etihad confirmed the review was taking place but would not go into further details. “Etihad Airways has invited select global advertising and media agency networks to respond to a creative and media brief,” said the spokesperson. “Etihad Airways is not disclosing any details during this ongoing pro
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Tags:Etihad
Is James Hogan Etihad CEO going to reward his old Bahraini friend Mr.Miknas the account?
He did that with the Gulf Air account and soon after he left to Abou Dhabi Fp7 lost it.
time Will tell…….