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Ramsey Naja: The Accountability Games

By Ramsey Naja, former CCO of JWT MEA

If there is one thing that’s louder today in Lebanon than the recent devastating explosion in the port of Beirut, it must be the sound of voices calling for accountability. Now you have to admit, it’s not something we’re particularly good at in this region, accountability. Hummous, fattouch, stuffed vine leaves, we dig, but the closest we come to that notion is probably the sacrificial lamb. Perhaps part of it is down to the untouchability of the ruling classes but, overall, it is more likely to be the confusion between accountability and its close relative, responsibility.
The immediate aftermath of the Beirut explosion was the Passing The B


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