As media goes full service, media agencies find themselves in the driving seat, says Suhail Kambriss, COO of Zenithmedia MENA
“Media, in some form or another, has been around for a very long time. Americans like to claim the first newspaper ad was published in the Boston News-Letter back in 1704. The Brits argue they were there first, with commercials appearing in their weekly newspapers back in the 1600s. But if we’re turning this into a competition, we Arabs can point to commercial and political messages found on the walls of ancient Arabia. And while we’re at it, I’m pretty sure the Egyptians were the first to use papyrus to make posters too.
But it’s fair to say the adver
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Tags:Zenithmedia MENA
