To empower local publishers in catering for premium inventory demand by international advertisers, Project Agora has partnered with likeminded regional media technology providers PlayAD, ShowHeroes, Video Intelligence and Viralize to launch Union, a new video platform for Europe, Middle East and Africa.
With a total of over 300 employees located in 34 cities, the five companies enjoy strategic relationships with thousands of local market websites across the EMEA region providing video content, monetization and technology to publishers.
Union aims to assist premium local content providers in accessing video ad spend from international brands who want to support local media at a time when the
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