Agencies from across the Middle East and North Africa have won two golds, two silvers and a bronze at Cannes this evening.
Y&R Dubai and Memac Ogilvy Label both struck gold, while Leo Burnett Dubai picked up two silvers in radio and FP7/BAH walked away with a bronze in outdoor.
Y&R’s outdoor gold was for its ‘Accessories required’ campaign for Harvey Nichols, while Tunisia’s Memac Ogilvy Label won media gold for its ‘June 16th 2014’ campaign (pictured) for Brand Collective. It is Tunisia’s first ever gold Lion. Both pieces of work won a grand prix and gold respectively at the Dubai Lynx in March.
Leo Burnett Dubai’s radio double – possibly a first for the MENA region – came courtesy of
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Cannnes: Rhymes With Scammes.
(And what a wonderfully ironic message from a Bahrain advertiser! Didn’t I read about a little intra-communal trouble recently?)
It all demonstrates the pure meaninglessness of these awards-for-awards-sake proactive nonsenses. Does anyone believe for a minute that the client paid the production costs or gained a dollar of business from this? Puleeze!