Sojern, a provider of digital marketing solutions for the travel industry with clients such as Marriott International, Accor and Trivago, today announced a partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). While DCT Abu Dhabi has been working with Spark Foundry and Sojern since December 2017, this new partnership sees it incorporating Sojern’s real-time travel audience targeting capabilities directly into its ad-buying system, or DSP (Demand Side Platform), offering it increased transparency and control over its digital marketing campaigns. A test run in the final quarter of 2019 proved that Sojern’s hyper-targeted programmatic ads, which were delive
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