Digitas MENA empowers businesses to make, break and refine product, service, and marketing experiences. We apply Experience Intelligence ‘EI’ – our proprietary framework combining AI precision with experience design empathy – to transform how brands operate. With multidisciplinary teams in strategy, business consultancy, experience design, technology and martech, we design intelligent systems that learn, adapt and serve across three dimensions: Product experience (websites, apps, platforms), service experience (processes, automation, intelligent agents), and martech (CRM, CDP integrations), all powered by the leading technology providers.

Services: Product experiences – websites, apps, and platforms that adapt through AI digital experience platforms (DXPs); Service experience – business process reimagination; marketing automation workflows; intelligent agents/chatbots, contact centre transformation; Martech – CRM implementations and transformation; customer data platform (CDP) integrations; marketing automation platforms; loyalty programmes; Breadth of capabilities – strategy and business consultancy; experience design; technology and implementation; data and analytics

Tech partners: Adobe, Optimizely, Salesforce, Sitecore, Snowflake, Microsoft, AwS

Key clients:  KAFD, Etihad, ADCB, FAB, SAB, Nissan 

Awards: Gartner, WARC, Cannes Lions, MENA Effies, Digital MENA Awards & Smarties