Layal Hassi, media director, UM
Putting the consumer first is a goal that every brand aspires to work towards. But what does that really mean in a world that is so cluttered with offers, products and deals, making the consumer’s choice even harder?
In an era where most brands echo the terminology “Customer first”, there is a lack of practice or practical information on what that actually means, and the number of brands who have been “serving their customers better” are actually very few. We live in a realm where social media has become the most vocal customer platform, giving room for consumers to freely d
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