Publicis Media has won the EMEA media account of LVMH, the luxury-goods and fashion conglomerate, after conducting a competitive review. The pitch covered 15 markets in the EMEA region, including MENA region but excluding the UK and its home market of France. Publicis Media’s Zenith was one of four incumbents, which also included Havas Media, Dentsu Aegis Network and, in MENA, Omnicom’s OMD.
LVMH is one of the world’s biggest fashion and drinks groups and owns many luxury brands including Louis Vuitton, Moët & Chandon, Hennessy, Veuve Clicquot, Bulgari, Dior, Celine and Givenchy. ID Comms ran the pitch – one of a series of regional reviews by LVMH. The consultancy has manage
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