Qatar Airways has kicked off a review of its estimated $30 million global media account, according to Campaign’s sister title in the UK.
The airline, which uses the tagline “The world’s five-star airline”, is understood to have approached a number of media networks to pitch for the account.
The national carrier of Qatar last reviewed its global media account in 2007. However, it shelved the pitch between agencies including Starcom, Carat, Maxus, ZenithOptimedia and Initiative following a change of heart by the airline’s family owners.
QMedia, a new entity formed from an alliance between JCDecaux and local Qatari partners, is understood to have overseen the handling of the global media business sinc
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Tags:Qatar Airways
