E-commerce marketing: How to make people spend money online
Campaign’s upcoming breakfast briefing addresses one of 2019’s hottest topics: e-commerce. By 2017, the region’s e-commerce market was already worth $8.3bn, according to a Bain & Company/Google report released earlier this year. It has been growing at 25 per cent a year and shows no sign of slowing. On the contrary, it will accelerate to grow at 28 per cent a year, to almost quadruple by 2022.
Successful e-commerce relies on a blend of factors – from trustworthy payment models to reliable delivery options. Campaign’s breakfast briefing will be focusing on the marketing and advertising side of the sector, examining how onl
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