J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s corporate account, after a rigorous selection process across multiple international agencies.
STC launched an exhaustive communication pitch process in order to identify a communications partner that would support the telco operator on its transformative journey from the number one brand in Saudi Arabia to the most future-ready telecommunications company in the MENA region, in line with the Kingdom’s Vision 2030, says JWT.
Ahmed Alsahhaf, general manager of consumer marketing communication at STC, said: “JWT’s deep knowle
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