What is the impact of Ramadan on your media business?
Ramadan is a holy month that not only brings changes to one’s daily lifestyle but also it has a large impact on businesses. Most businesses have offerings to increase their turnover either by value additions or discounts. FMCG, automotive, travel and retail dominate the market through lucrative offers during Ramadan and for Eid. Television consumption significantly increases due to change in the daily routine compared with other months in the year. Most of the premium drama series are launched during Ramadan due to availability of high viewership and revenues allocated for this month by the advertisers.
Viewership starts post Iftar, up
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