Intro:
How can marketing managers make the most of Ad tech in 2018?
Intro: Do you know your DSPs from your DMPs, or how to use RTB with a CDN? No? Then head along to Campaign’s first breakfast briefing of 2018: How can marketing managers make the most of ad tech in 2018? Campaign will be joined on stage by a panel of experts from ad tech, agency and client-side to discuss what the industry needs to know about ad technology this year. Attendance is free.
Key Themes to be covered:
– What is Ad tech, and what technologies will be most important over the next year?
– How is Ad tech changing the consumer experience?
– Creativity vs technology – where does Ad tech fit in storytelling?
– How can marketing managers make the most of Ad tech in 2018?
– What does it take to automate the human experience?
Who should attend?
Marketing managers, Digital marketing managers, Programmatic Heads, Media Planners and buyers
When and Where?
12th February 2018 at Radisson Blu, Dubai Media City.
Agenda of the event:
08:00am: Registration & Breakfast
09:00am: Chair’s opening remarks – Introduction to the topic
Austyn Allison, editor-in-chief, Campaign
09:05am: Welcome Speech
Imad Sarrouf, Commercial and Technology Director, DMS
09:15am: Keynote speech – HOW IS AD TECH DISRUPTING THE MARKETING ECOSYSTEM?
Kunal Badlani, Oracle
09:30am: Panel discussion 1 – NEXT BIG TREND IN AD TECH
Moderator: Austyn Allison, editor-in-chief, Campaign Middle East
Imad Sarrouf, Commercial and Technology Director, DMS
Waseem Afzal, General Manager, Transact, OMD
Boye Balogun, Managing Director, Future Tech Media
Puja Pannum, Managing Director, Blis MENA
10:10am: Q&A
10:15am: Panel discussion 2 – IN-HOUSE OR AGENCY – WHERE SHOULD AD TECH SIT?
Moderator: Fadi Khater, Founder/Managing Partner – Netizency, DMS
Rayan Karaky, Head of DoubleClick MENA & Turkey, Google
Rob Beswick, VP Brand, Virgin Mobile MEA
Hussein Dajani, GM Digital Marketing, META & India, Nissan
Preeti Mundhra, Head of marketing & Partnership, Emirates NBD / Liv Digital Bank
10:55am: Q&A
11:00am: Closing comments
Austyn Allison, editor-in-chief, Campaign Middle East
