TL;DR: The digital industry will undergo a massive cleanup in 2018 and less garbage will be tolerated, so agencies will need to step up their game and provide a solid offering or get washed away.
No, I will not be predicting that AI, machine learning, AR, VR, video and mobile will be more prominent in 2018. I will not be telling you what products Facebook will launch, nor will I tell you who will copy Snapchat. And I will definitely not be telling you that Amazon will become an advertising/datasuper power.
Despite its significant growth, the digital marketing industry has been witnessing some significant problems ranging from the lack of transparency in ad rates and placement to issues
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