Phil Lynagh is managing partner of LightBlue
One of the most annoying sound bites I constantly hear these days goes like this: “You know, Phil, everyone at our company is creative.” Nice idea, but what an absolute load of tosh. If I hear this once more, I swear I’ll pull my own teeth out with pliers, or with some other tool – in a creative way, of course.
We all definitely assess what being creative actually should mean and represent within our space. Anyone with a true commercial creative mind knows it’s extremely hard to come up with ideas that stir the soul, that can actually be produced on budget and can actually sell stuff. However, if you believe the turgid tosh that we see ever
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