By Chris Capstick, publisher, Motivate Connect
With increasing numbers of clients and agencies reporting that 2018 is the year they will really ramp up their investment in content marketing, it is an exciting time to be at the forefront of regional content creation in social, digital and video.
The opportunity is enticing – brands can establish deeper connections with their customers simply through sharing their expertise. It is within reach for these brands to become the publishers themselves and reap all the benefits. But it is not without its challenges.
From our experience of producing content for some of the region’s largest organisations the key challenge facing marketers is to turn t
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