Marketing officers who give their PR, creative and digital shops freedom to perform beyond their traditional roles have a lot to win, says Edelman’s Jason Gallucci
By Jason Gallucci, managing director, brand, Edelman Middle East
We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at a rapid pace.
Agencies have had to evolve too, but many brands still keep them in their old silos and have not updated their perceptions of the skills on offer.
For example, what is PR?
To many chief marketing officers, public relations would be defined either as corporate communications o
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