MCN has announced the appointment of Joe Nicolas as regional managing director of media agency UM MENA.
Nicolas has been with UM for more than eight years, and the agency says he has been an integral part of “leading UM towards becoming the largest and the number one media agency in the region – developing the product, driving growth, building teams and galvanising people, and contributing to the success of clients’ brands.”
As regional head of product for UM MENA, Nicolas has been the driving force behind the successful rolling out and integration of UM’s product offerings of social, digital, branded content, technology and creative solutions for clients across MENA region.
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