DDB Dubai has announced the appointment of Iris Minnema as managing director. In her new role she will lead the Dubai office and report to Hubert Boulos, the agency’s Middle East CEO.
In a statement, the agency said: “Over the past four years DDB Dubai has grown substantially, mostly thanks to new business wins originating locally and regionally. Nonetheless the organisation cannot rest on its laurels and what got us here will not get us where we want to be over the next four years, especially in light of a very difficult regional economic context.”
Minnema has 17 years of experience in the advertising industry. Ten of those years were spent with DDB Amsterdam and DDB Dubai. She has be
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