WPP creative agency Y&R has announced that Georges Barsoum will take the helm as chief executive officer for the Middle East & North Africa (MENA). Barsoum, who has been with the agency since 2015
as CEO for the Y&R Gulf region, will take on expanded responsibilities overseeing all clients and company vision across the broader MENA region.
Barsoum takes over from Ramzy Abou-Ezzedine who has led the agency for the past two years and was instrumental in repositioning the agency for future growth, said Y&R in a statement.
“Georges is a proven and effective leader,” said David Patton, Y&R’s global president. “His ability to build deep and trusting partnerships with clients consisten
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