Treasures Strategic Advisory, the strategic communications arm of GCC Treasures, has launched in Saudi Arabia as the consultancy expands its operations across the Kingdom, the UK and China.
The Riyadh operation will provide strategic communications counsel across reputation management, public affairs, media relations and stakeholder engagement, with crisis communications identified as a key focus area for the Saudi market.
The consultancy said its crisis communications practice will support organisations in preparing for and managing reputational challenges through a range of services, including crisis preparedness frameworks, sector-specific scenario planning, rapid-response media and stakeholder management, executive and spokesperson readiness, and post-crisis reputation recovery.
The consultancy will work with government entities, institutions and corporations to develop communications strategies designed to help organisations respond to issues that may affect public perception, stakeholder confidence or business continuity.
The Saudi expansion builds on GCC Treasures’ existing presence and forms part of its wider strategy to operate across three key markets. Treasures Strategic Advisory will work alongside the broader GCC Treasures network to provide integrated strategic communications, public relations and advisory support.
The firm said its presence in Riyadh will enable it to provide clients with local market insight alongside its international network, supporting organisations across institutional communications strategy, crisis management and corporate reputation.
