Why aren’t sales and marketing in the same office, at the same table? That question followed me through my first management role. Both teams were chasing the same prospect, the same pipeline, the same customer — and describing it in two different languages. Marketing talked awareness, engagement, brand equity. Sales talked quota, close rate, deal velocity. Same destination, different maps.
Revenue Operations gave that instinct a name. It confirmed what the divide had always been: not a fact of organisational life, but a design choice — and an increasingly expensive one, especially in a region where marketing and sales teams are being asked to move at GCC speed without a shared operating
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Tags:B2B marketingbusiness transformationCIMcommercial strategyCustomer Experiencecustomer journeyCustomer SuccessGCC businessmarketing leadershipmarketing strategyMCIM.Middle East marketingMohamed Hassan Abukashawaorganisational alignmentPipeline Managementrevenue growthRevenue ManagementRevenue OperationsRevOpsSales and Marketing AlignmentSales LeadershipSales Strategy
