Maya Tayara, Managing Director, iProspect has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.
These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
Maya Tayara is managing director of iProspect MENA, a dentsu company, where she oversees the agency’s operations, client relationships and strategic development across the region.With more than 20 years of experience in media and marketing, Tayara has held a number of leadership roles across the Middle East, working with some of the world’s most recognised brands, including Procter & Gamble, Mondelez, Microsoft, Standard Chartered, Philips, Kering, Carlsberg and Al Ghanim. Prior to her current role, she served as head of growth at dentsu MENA, leading cross-market initiatives and supporting the network’s business development efforts.
Tayara’s career has spanned media planning, client leadership, business development and agency management, giving her a broad perspective on the evolving media landscape and the challenges facing brands today.
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
Tayara has led iProspect MENA through a period of exceptional growth, doubling the agency’s size and client portfolio while securing major wins including Netflix, Ahmed Seddiqi & Sons, Ethara and Gargash Group.
She has focused on strengthening the agency’s capabilities, leadership team and culture, ensuring the business is well positioned for sustainable long-term growth. Her ability to combine strategic vision with operational excellence has helped accelerate iProspect’s momentum.
CLIENT RECOMMENDATION
Dorothea Drews, Head of Marketing MEA, Carlsberg Group
I have had the pleasure of working with Maya and her team on a number of initiatives across our Carlsberg portfolio. Maya is a strong and respected leader who fosters a culture of collaboration, accountability and excellence within her team. She combines strategic vision with a deep understanding of client needs and has built a team that consistently delivers high quality work and strong partnership.
Her leadership, professionalism and commitment to driving results make her highly deserving of this.
