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posted on Jul. 10, 2026 at 10:20 amJul 10, 2026

Campaign Middle East 40 Over 40 2026: Layal El Sayed, C2 Comms

posted on Jul. 10, 2026 at 10:20 amJul 10, 2026

Campaign's 40 Over 40 recognises leaders who have shaped the regional brand and marketing industry over the past 15 years and more. Layal El Sayed, Business Director, C2 Comms, is one of the honoured ones.

Layal El Sayed, Business Director, C2 Comms

Layal El Sayed, Business Director, C2 Comms

Layal El Sayed, Business Director, C2 Comms, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.

These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.

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Tags:40 over 40 40 Over 40 2026 C2 Comms Campaign Middle East Enoc Layal El Sayed Rania Nazmy

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.