Integrated communications consultancy Think Human has expanded into Egypt with the launch of a new office in Cairo, marking the latest step in the agency’s regional growth strategy.
Based at SODIC EDNC in Cairo, the office will serve as the agency’s hub for the Egyptian market, offering its integrated communications services including strategy, creative, media planning and buying, events and activations and influencer management.
The expansion strengthens Think Human’s presence beyond the UAE as it looks to bring regional experience and expertise together while investing in the strength of local talent, cultural understanding and market insights.
“Egypt has always been one of the region’s most important creative and cultural markets, with exceptional talent and a deep understanding of consumers,” said Ahmed El Sherbini, CEO of Think Human. “Our ambition is to combine the experience we have built across the region with the creativity, insights and capabilities of Egyptian professionals to create work that is locally meaningful and regionally impactful.”
The agency said it has already begun working with clients in Egypt across key sectors including retail, real estate, hospitality, and pharmaceuticals, supporting brands with integrated communication solutions designed to strengthen brand positioning, engage audiences and deliver measurable business impact.
The move comes as Think Human continues its transition from a boutique consultancy to a regional integrated communications agency. With teams now operating across the UAE and Egypt, the agency said it aims to offer brands a model that combines strategic thinking, creative excellence and local market intelligence.
El Sherbini added: “Successful brands today need more than communication execution; they need partners who understand culture, consumer behaviour and business challenges. Our presence in Egypt allows us to bring together regional knowledge and local perspectives to deliver solutions that are relevant, effective and built around the realities of each market.”
