Souheil Arabi, CEO, BPG KuwaitSouheil Arabi, CEO, BPG Kuwait, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses. These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
Souheil Arabi’s career trajectory in advertising started with a sketchbook. Freshly graduated from the Higher School of Graphic Arts and Industries in France, Arabi joined BPG Kuwait in 2001 as a designer. Twenty five years later, he leads the agency as CEO. Yet his creative instinct, honed over a decade as Creative Director, has never left him and it remains central to how BPG Kuwait operates today.
His unique combination of creative skills and business acumen has helped transform BPG Kuwait into the nation’s leading marcom agency, working with Kuwait’s largest enterprises, including Alshaya Group, NBK, Weyay Bank, the Central Bank of Kuwait, Ooredoo Telecom, Behbehani Motors and many more.
Over almost a decade at the helm of BPG Kuwait, Souheil Arabi has shaped the agency’s culture, building a unique clients-solutions-focused team while mentoring and nurturing the next generation of leaders from within.
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
Over the past year, Kuwait has been rocked by political and economic challenges, yet BPG has grown stronger despite it all. Our resilience is founded on the 25 years, as we have been tested by wars, financial crises and the Covid pandemic.
Our culture sets us apart; a people-centred philosophy that champions diversity and grows leaders from within, with a ethos that embraces local culture and fosters local talent. By putting clients first, taking ownership and committing to quality, we have built trusting and enduring relationships.
CLIENT RECOMMENDATION
Joe El-Ghazal
EVP – Head of Group Marcom, National Bank of Kuwait
Throughout NBK’s 11-year relationship with BPG, Souheil has consistently demonstrated what true client partnership looks like. In an industry where responsiveness and reliability are often promised, he has genuinely delivered both under demanding conditions.
Souheil has built a culture of ownership that shapes how BPG operates: proactive, solutions-oriented, invested in client success, and open to innovation, including embracing new technologies and artificial intelligence (AI).
