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Netflix eyes Middle East Market with localised and Arabic content

By Triska Hamid
Netflix, the online streaming service, is looking to produce an Arabic TV series, according to the company’s chief executive, Reed Hastings.
Speaking to Campaign at the company’s headquarters in Los Gatos, California, Hastings described the Middle East as a “great market” for Netflix as “there is strong interest in internet video of all sorts”.
To date, Netflix has produced a handful of documentaries in the Middle East, the latest of which, The White Helmets, won the company’s first Oscar, for best documentary.
“Hopefully there will be less documentaries about Syria,” says Hastings. “We’re also doing feature films and more of our work is on the TV series side.”


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