Kia Middle East and Africa (MEA) has announced a partnership that sees it take up residence inside Museum of the Future, where the automotive brand will use the landmark venue as a regional platform to showcase its mobility innovations and encourage conversations around the future of transportation.
The strategic partnership will give Kia a dedicated presence within the Museum of the Future which includes an an exclusive exhibition space designed to showcase its latest mobility innovations. It will also feature concept vehicles that will allow visitors an opportunity to experience next-generation mobility solutions.
In addition to exhibitions, the brand will also usew the space to host host a series of curated workshops and public talks at the museum, bringing together automotive professionals, entrepreneurs and technology leaders. The sessions will explore key themes including electric vehicles, autonomous driving, connected mobility, smart infrastructure and sustainable transportation models, contributing to ongoing dialogue around the future of mobility.
As part of the partnership, Kia will maintain a dedicated vehicle display on the museum’s second floor, while Kia-branded EV chargers will be installed at the venue to further support the visitor experience.
“Our partnership with the Museum of the Future reflects a shared ambition to make the future tangible today,” said, Hoo Gon Kim, President at Kia Middle East and Africa. “ By bringing together Kia’s design-led, real-world innovation with the Museum’s role as a global platform for future thinking, we are turning bold ideas into meaningful, real-life experiences.”
Majed Al Mansoori, Executive Director: “At the Museum of the Future, we are always looking to collaborate with organisations that are looking to actively shape tomorrow. Kia is one of those brands, combining innovation, creativity and purpose in ways that resonate with audiences around the world.”
“This shared focus on innovation with real-world impact makes Kia a natural partner for the Museum. Together, we have an opportunity to create engaging experiences, spark meaningful conversations and inspire our visitors to explore the possibilities that lie ahead. We look forward to working closely with Kia to showcase ideas and innovations that not only imagine the future, but help shape it.”
The partnership also aligns with the UAE’s wider ambitions around advanced mobility and sustainability, including the Dubai Self-Driving Transport Strategy and the UAE Net Zero 2050 agenda.
For Kia, the collaboration further strengthens its long-term commitment to the region while creating a year-round platform to demonstrate how future mobility technologies can move from concept to real-world application.
