Flick Global, in partnership with the Arab Advertising Organisation, is pleased to announce the expansion of its investment activities in Syria through a new initiative aimed at developing the country’s outdoor advertising sector and enhancing the visual landscape across key strategic locations.
The initiative will focus on major locations, including Damascus International Airport Road and the Southern Ring Road, featuring premium advertising infrastructure designed to maximise visibility, audience reach, and brand impact.
Founded in Dubai in 2020, Flick Global has grown from an airport advertising specialist into an international outdoor media company with projects across major global destinations, including London, Paris, Geneva, and Marrakesh.
“Flick Global was founded in Dubai and has grown into an international outdoor media company with projects across Europe, the Middle East, and Africa,” said Mohamad Mardini, CEO of Flick Global. “We are proud to bring this experience to Syria and to contribute to the country’s development by investing in modern advertising infrastructure that enhances the visual environment and supports economic growth.”
Damascus International Airport Road is the capital’s most important gateway, providing a unique platform for brands to connect with visitors, business leaders, investors, and official delegations arriving in Syria. The Southern Ring Road, one of Damascus’ most heavily trafficked transportation corridors, offers exceptional exposure to a broad audience and will play a key role in delivering high-impact advertising opportunities throughout the city.
Through this collaboration, Flick Global and the Arab Advertising Organisation aim to support the modernisation of Syria’s outdoor advertising sector, attract leading regional and international brands, and contribute to creating a more vibrant, modern, and visually attractive urban environment.
