Kliq’s Asma’a Al Maraghi explores why cultural fluency, hyper-authentic storytelling, creator-led trust and engagement are reshaping how global brands build relevance and measurable impact in Saudi Arabia.
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Cultural fluency: why “Arabic-first” is no longer enough
The biggest pitfall remains surface-level localisation. Many global brands mistake translation for transformation, assuming that swapping a tagline into Arabic is sufficient. Saudi Arab
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