Rita Chammas, General Manager, Sunny Side Up. Sunny Side Up, a creative agency that operates in the UAE, Saudi Arabia and the wider Middle East, has appointed Rita Chammas as General Manager.
The appointment is a strategic move as the agency looks to accelerate growth across Lebanon, Saudi Arabia and the UAE.
Chammas brings more than 20 years of regional experience, having held leadership roles across major agency networks including Leo Burnett and Ogilvy. Throughout her career, she has led high-performing teams, managed complex client portfolios, and driven sustained business growth across multiple markets.
Najib Sabbagh, Founder and CEO of Sunny Side Up, said: “Rita has the experience, regional insight and leadership presence to take Sunny Side Up into its next chapter.”
“I’m excited about what we’ll build together,” he added.
In her new role, Chammas will focus on strengthening operations, supporting regional expansion, and fostering a culture designed to attract and retain top creative talent.
Commenting on her appointment, Rita said: “Sunny Side Up has the energy and ambition of an agency ready for its next phase of growth.”
“My role is to help turn that momentum into stronger operations, sharper growth and a culture where people feel inspired to deliver brave, relevant work across markets,” she concluded.
