Campaign’s Creative Faces to Watch 2026 – Jad Ibry, Senior Art Director, TBWA\RAAD
Campaign’s Creative Faces to Watch 2026 – Jad Ibry, Senior Art Director, TBWA\RAAD
Age: 26
Country: Lebanon
Nominated by Rita Nasr, Group Creative Director:
Jad shows real passion and strong potential to grow into a great creative. He approaches briefs with confidence, often cracking them quickly and always pushing for bold, disruptive ideas that push boundaries. His creative output is always at the right level, both in thinking and execution.
His work has already been recognised, earning a Gold and a Grand Prix at the Picasso D’Or for Deek Duke. Beyond the work itself, Jad is a strong team player, always willing to support others and contribute positively to the team dynamic.
Career highlights
I’ve been in advertising since 2019, making brands louder, sharper, and harder to ignore. With 11 MEPRA Awards (including Campaign of the Year) and 3 Pikasso d’Or (one being a Grand Prix) under my belt, I like to live where strategy meets spectacle. I turn insights into headlines, briefs into bragging rights, and campaigns into culture. Equal parts thinker, doer, and tasteful troublemaker, I’m here to make ads people actually feel something about.
Guiding principles
I lead with culture, not categories, and aim to make people feel something before asking them to do something. I embrace absurdity and eccentricity in my work, pushing the agenda for politically correct and inclusive advertising with just enough shock value to spark conversation. I believe in entertaining, not interrupting, and in crafting ideas that travel across platforms, markets, and cultures.
Side hustle
I’m the Founder and Creative Director of two Lebanon-based pop-up party brands, Kawkab Ashta and Trash, the former an oriental pop chaos experience rooted in regional culture and performance, the latter a high-energy electro-pop playground. Drawing on my background in advertising and love for nightlife, I craft immersive, culture-led experiences that have recently taken the dancefloor beyond Beirut to cities like Dubai, Amsterdam, and Paris.
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