Campaign’s Creative Faces to Watch 2026 – Jad Matta, Senior Executive, Performics
Campaign’s Creative Faces to Watch 2026 – Jad Matta, Senior Executive, Performics
Age: 26
Country: United Arab Emirates (UAE)
Nominated by Chaitali Sawant, Manager:
Jad brings great energy wherever he goes. Naturally witty yet highly professional, he combines confidence with a strong strategic mindset. As a CX and experimentation expert, he leads end-to-end customer experience strategies, manages complex multi-stakeholder projects, and delivers measurable business impact across major regional accounts. He consistently translates insight into action, leveraging data, AI-driven solutions, and emerging technologies to optimise journeys and drive performance. His design and storytelling skills elevate every pitch and strategy. A true team player, both at work and on the basketball court, Jad raises standards and inspires those around him to excel.
Career highlights
Jad is a customer experience and growth strategist who played a key role in building and scaling the CX and experimentation vertical within the Groupe. He contributed to multiple successful pitch wins by shaping strategic narratives and driving measurable business impact. Jad built partnerships with industry-leading Martech platforms and delivered outstanding client impact across the MENA region. He successfully project-managed CX and web development initiatives from strategy through execution. Passionate about strengthening capability across the Groupe, he has delivered experimentation training and actively contributes to the Publicis Growth Club.
Guiding principles
Jad is a forward-thinking leader who drives growth through customer insight, structured experimentation, and AI-enabled innovation. He aligns teams around measurable outcomes and high performance standards, combining CX expertise and Martech knowledge to build scalable systems that elevate digital experiences and deliver sustained business impact.
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